How to Create a Travel Brochure Online (Free)

A travel brochure sells a destination, tour, or travel service through stunning visuals and essential details. Digital travel brochures are cheaper to produce, easier to update, and reach a wider audience than printed ones.

What to Include in a Travel Brochure

Essential Content

Destination highlights - Top attractions, experiences, and landmarks
High-quality photos - The single most important element in a travel brochure
Itinerary or route - What travelers will see and do
Practical info - Dates, prices, included services, what to pack
Maps - Visual overview of the destination or route
Testimonials - Quotes from past travelers
Booking details - How to reserve, contact info, website link

Design Tips

Let photos take up at least 50% of each page
Use warm, inviting colors that match the destination
Keep text short and descriptive
Include captions for every image
Add a clear call to action on the back cover

Free Design Tools

Canva - Offers travel brochure templates with drag-and-drop simplicity. Search "travel brochure" in their template library
Google Slides - Set custom dimensions and create multi-page brochures
Visme - Free tier with professional travel templates
Adobe Express - Free templates for basic travel marketing materials

Step-by-Step Process

Gather your content - Photos, descriptions, pricing, and contact details
Choose a template - Pick a layout that fits your content volume
Customize the design - Add your photos, text, and branding
Review and proofread - Check all details, especially prices and dates
Export as PDF - High-quality PDF ensures consistent viewing across devices
Compress if needed - Photo-heavy brochures can get large. Use a PDF compressor to keep it under 10MB
Upload and share - Host it on Linkyhost for a free shareable link

How to Distribute Your Brochure

Email the link to inquiring travelers
Add it to your website's destination pages
Share on social media with preview images
Print a QR code for trade show booths and visitor centers
Include the link in travel agency listings

Get Started

Design your travel brochure, export it as a PDF, and share it on Linkyhost for free.

Common Mistakes to Avoid

Using low-quality photos. Photography is the single most important element in a travel brochure. Blurry, poorly lit, or generic stock photos immediately undermine credibility. Use high-resolution original photography wherever possible. If you must use stock photos, choose authentic-looking images that match the destination.

Overloading with text. A travel brochure is primarily visual. Long paragraphs of text do not sell destinations — stunning images with short, evocative captions do. Keep descriptions to 2-3 sentences per section.

Not including pricing or dates. Travelers want to know how much it costs and when they can go. Vague brochures that say "contact for pricing" lose readers who want to evaluate the offer before making contact.

Forgetting the call to action. Every brochure should make it clear what the reader should do next — visit a website, call a number, scan a QR code, or click a booking link. Without a CTA, beautiful brochures fail to convert interest into bookings.

Making the file too large to share easily. Photo-heavy travel brochures can balloon in size. Use a PDF compressor to keep the final file under 10MB for easy email and mobile viewing.

Travel Brochure Content Templates

Tour Package Brochure

Cover: Destination hero image, tour name, dates
Page 2: Tour highlights and itinerary overview
Page 3: Day-by-day itinerary with photos
Page 4: What is included/excluded, pricing tiers
Page 5: Testimonials from past travelers
Back cover: Booking info, contact details, QR code

Hotel/Resort Brochure

Cover: Property exterior or pool image, name and tagline
Page 2: Room types with photos and rates
Page 3: Amenities and facilities
Page 4: Dining options
Page 5: Local attractions and activities
Back cover: Contact, location map, booking link

Frequently Asked Questions

What size should a digital travel brochure be?

For digital distribution, use standard letter size (8.5 x 11 inches) or A4 in portrait orientation. This works well on all screens and can also be printed if needed. For tri-fold brochures intended for print, design at 11 x 8.5 inches (landscape) with fold marks.

How do I add clickable booking links to my brochure?

Design your brochure in Canva or Google Slides. Select the text or button you want to link (e.g., "Book Now") and add a hyperlink to your booking page URL. When you export as PDF, the links are preserved. Upload to Linkyhost and the built-in viewer keeps all links clickable.

Can I track how many people view my travel brochure?

Yes. Upload your brochure to Linkyhost and use link tracking to see how many people access it and when. This is useful for measuring the effectiveness of email campaigns, social media posts, and trade show QR codes. You can also compare engagement across different destination brochures to see which ones generate the most interest.