What Is Matterport? Complete Virtual Tour Guide
Learn what Matterport is, how virtual tours work, and how to share 3D tours online. A complete guide to Matterport's immersive technology.
Matterport is a spatial data platform that creates immersive 3D virtual tours of physical spaces. Used heavily in real estate, hospitality, and construction, it lets anyone explore a building or room from their browser as if they were physically walking through it.
How Matterport Works
Matterport uses specialized cameras or compatible smartphone apps to capture 360-degree images of a space. The software then stitches these images together into a seamless 3D model called a "digital twin."
Here is what the process looks like:
- Capture — Scan a space using a Matterport camera, Ricoh Theta, or a smartphone with the Matterport Capture app
- Process — Upload scans to Matterport's cloud, where AI builds the 3D model
- Share — Embed or link the finished tour on any website
Key Features
- Dollhouse View — See an entire floor plan in 3D from above
- Floor Plan Mode — Generate schematic-style floor plans automatically
- Measurement Tool — Take accurate measurements inside the virtual space
- Tags and Labels — Add information points with text, images, or links
- VR Support — View tours in virtual reality headsets
Who Uses Matterport?
- Real estate agents for property listings and open houses
- Hotels and vacation rentals for guest previews
- Retailers for virtual showrooms
- Architects and contractors for project documentation
- Event venues for client walkthroughs
How to Share a Matterport Tour
Matterport provides embed codes and shareable links for each tour. You can embed tours directly on your website or landing page.
If you need a standalone page to host your virtual tour link or supporting materials (floor plans, PDFs, photos), Linkyhost makes it easy to upload and share files with a simple URL — no coding required.
Pricing
Matterport offers a free tier for one active space. Paid plans start around $10/month and scale based on the number of active spaces and features you need.
Is Matterport Worth It?
For real estate professionals and property managers, Matterport is one of the most effective ways to showcase spaces remotely. The technology saves time on in-person showings and gives potential buyers or renters a realistic preview before visiting.
For smaller projects, the free plan and smartphone scanning make it accessible without buying specialized hardware.